Strategies toward Effective Use of Social Media in Nigerian Libraries

Abstract

The advent of social media (SM) has revolutionized library and information services across the globe. Libraries and librarians had in the last two decades, discovered the significance of SM in facilitating provision of effective library services. Today, regardless of types, libraries in Nigeria have adopted SM platforms and are using them in reaching out to their users. Nevertheless, reports have indicated little successes in reaching out and engaging library users. In order to overcome this problem, so that libraries in Nigeria derive much benefits from their use of SM, they need to establish and formulate SM strategy. This paper therefore discussed the concept of SM platforms and their use by libraries. It also touched on the concept of SM strategy, its components and stages. A model on library SM strategy was proposed for Nigerian libraries. Finally, the paper concludes with recommendations on how Nigerian libraries should have a good SM strategy.